For brands · live in India
Hire creators
who actually convert.
See who really sells — before you spend. Pay on results, all in one place.
Ananya R.
Fashion · Instagram
Karan V.
Tech · YouTube
Meera S.
Food · Instagram
Three things are settled before a creator opens a camera: what they are making, what it costs, and that the money is already in escrow.
Trust & clarity
What is actually in place.
Seven things you can check before you fund anything.
Built on connections you already trust
Instagram via official Meta APIs You sign in on Instagram’s own page. We never see your password.
YouTube via official Google APIs Standard Google sign-in, read-only access, revocable any time.
Payments secured by Razorpay RBI-authorised aggregator. Card and bank details never touch our servers.
No passwords, ever. Connecting Instagram or YouTube uses the same secure sign-in you already use elsewhere — GigTryst only receives the public metrics you approve, and you can disconnect from your Meta or Google account at any moment without contacting us.
The problem
Recognise the pattern?
Outreach that’s guesswork.
Cold DMs to creators you can’t vet.
A deal across five apps.
Brief, files, feedback, invoice — all elsewhere.
Reach you can’t verify.
Impressions look great. Did they sell anything?
GigTryst brings discovery, communication, delivery and payments into one structured workflow.
For brands
Find creators who fit the campaign — not just the follower count
GigTryst helps brands move beyond random outreach and unreliable creator selection.
Discover relevant creators
By niche, platform and experience — not follower count.
Post structured campaigns
Objectives, deliverables and pay, defined once.
Review efficiently
Compare applicants and pick the right fit.
Track delivery
Status, submissions and approvals in one place.
See what converted
Tracked clicks and attributed orders, per creator.
Pay for results
A fixed fee in escrow, or commission on real sales.
How GigTryst works
From brief to attributed sales — without the usual chaos
Summer collection
1 reel · 30s · usage 3 months
Deliverables
- 1
Post a gig
Clear deliverables, timeline and fee.
- 2
Relevant creators apply
Matched to your niche, audience and platform.
- 3
Pick the right match
Read-only audience data from Meta and YouTube.
- 4
Lock the terms
Brief, deadline, revisions and pay, agreed up front.
- 5
Fund escrow
Held by the platform — no one can quietly withdraw.
- 6
Review and approve
Approve, or request the revisions already agreed.
- 7
Pay for results
A fixed fee, or Barter++ tied to real sales.
Explore GigTryst
How it protects you, in detail
Better campaignsstart withbetter creators.
Who is building this
Two people who have done this before
GigTryst is built by Aashirwad Labs Private Limited, an Indian company. Forty years of combined experience across the two things this platform has to get right — the technology, and the marketing.
Founder & CEO
20+ years in technology
Two decades building and running the kind of systems that move real money and have to be right every time.
Co-founder & CMO
20+ years in marketing
Two decades in digital and social media marketing — on the brand side of exactly the collaborations GigTryst is built to fix.
We’d rather hear your problem than guess at it
A creator or brand with a story about a collaboration that went wrong? Book a call directly with the two of us — no sales team, no forms after this one.
FAQ
Questions people ask
What does it cost to post a collaboration?
Posting is free. You fund a collaboration only once you and a creator have agreed the terms.
When does the creator actually get paid?
When you approve the submitted work. Until then the fee stays in escrow. If you do not review within the agreed window, it releases to the creator.
What if the creator does not deliver?
The fee does not release. Escrow only pays out on your approval, so an undelivered collaboration does not become a payment.
Can I ask for changes to the work?
Yes, within the revision count you agreed in the brief. Agreeing it up front is what stops revisions becoming an open-ended argument.
How do I find the right creator?
Search by niche, platform and audience fit. Follower count is not the filter, because it is a poor predictor of whether a collaboration works.
How do I know what to pay?
Worth Check gives a price range for a collaboration before you commit, so the first number in the conversation is not a guess.
What happens if I miss the review window?
The fee releases to the creator automatically. The window is agreed with the collaboration, and it exists so a creator's payment cannot stall indefinitely.
Can I work with the same creator again?
Yes. Past collaborations stay on the record, so a repeat brief starts from terms you have both already used.
Founding brands
Join as a founding brand
Discover creators who match your campaign — and see which of them actually drive orders.
We are building GigTryst in the open, and the brands who join now shape what gets built next — what we prioritise comes from the people using it. Founding members will receive a founding member badge and founding partner benefits; we will announce the terms of those shortly.
Prefer to talk? Schedule 30 minutes with the foundersCreate your brand account
Sign up with your email and phone. It takes a couple of minutes, and it is free.
Sign up as a founding brandAlready have an account? Sign in